The marketing challenges within the enlarged Single European Market

European Journal of Marketing

Volumn 41, Issue 3-4, 2007, Pages 233-244

  Paliwoda, Stan ^a,b,c   Marinova, Svetla ^d  

^a Department of Marketing ^*  (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^c Department of Professional Qualifications and Examination Board   (United Kingdom)

^d UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Eastern Europe; Economic integration; Equal opportunities; European Union; Market segmentation

Indexed keywords

EID: 33947633519     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710728309     Document Type: Review

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