Value Differences Between Polish and Romanian Consumers: A Caution Against Using a Regiocentric Marketing Orientation in Eastern Europe

Journal of International Consumer Marketing

Volumn 8, Issue 3-4, 1996, Pages 145-167

  Lascu, Dana Nicoleta ^a   Manrai, Lalita A ^b   Manrai, Ajay K ^b  

^a UNIVERSITY OF RICHMOND   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

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Indexed keywords

EID: 85010577162     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v08n03_08     Document Type: Article

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