An evaluation of external factors in the decision of UK industrial firms to enter a new non‐domestic market: an exploratory study

European Journal of Marketing

Volumn 38, Issue 11-12, 2004, Pages 1437-1455

  Whitelock, Jeryl ^a   Jobber, David ^b  

^a UNIVERSITY OF SALFORD   (United Kingdom)

^b BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Factor analysis; International marketing. Market entry; Marketing decision making; Strategic choices

Indexed keywords

EID: 33749670121     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410560182     Document Type: Article

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