Distance factors and target market selection: The moderating effect of market potential

International Marketing Review

Volumn 26, Issue 6, 2009, Pages 651-673

  Malhotra, Shavin ^a   Sivakumar, K ^b   Zhu, PengCheng ^c  

^a RYERSON UNIVERSITY   (Canada)

^b LEHIGH UNIVERSITY   (United States)

^c UNIVERSITY OF THE PACIFIC   (United States)

Author keywords

Developing countries; Globalization; Market entry; Market strategy

Indexed keywords

EID: 71849115118     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330911001332     Document Type: Article

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