Complementary approaches to preliminary foreign market opportunity assessment: Country clustering and country ranking

Industrial Marketing Management

Volumn 33, Issue 7, 2004, Pages 607-617

  Cavusgil, S Tamer ^a   Kiyak, Tunga ^a   Yeniyurt, Sengun ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Clustering; Country market assessment; Country ranking; Foreign market selection

Indexed keywords

EID: 4644365736     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2003.10.005     Document Type: Article

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