Market selection for international expansion: Assessing opportunities in emerging markets

International Marketing Review

Volumn 24, Issue 2, 2007, Pages 208-238

  Sakarya, Sema ^a   Eckman, Molly ^b   Hyllegard, Karen H ^b  

^a BOGAZICI UNIVERSITY   (Turkey)

^b Department of Ecosystem Science and Sustainability   (United States)

Author keywords

Competitive advantage; Emerging markets; Globalization; Textiles; Turkey; United States of America

Indexed keywords

EID: 33947225014     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710741820     Document Type: Article

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