Selecting overseas markets and entry modes: Two decision processes or one?

Marketing Intelligence & Planning

Volumn 19, Issue 1, 2001, Pages 65-75

  Koch, Adam J ^a  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Decision making; Export; International marketing; Market entry; Marketing strategy

Indexed keywords

EID: 84986106208     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500110366120     Document Type: Article

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