Pester power - a battle of wills between children and their parents

Journal of Marketing Management

Volumn 27, Issue 5-6, 2011, Pages 561-581

  Lawlor, Margaret Anne ^a   Prothero, Andrea ^b  

^a DUBLIN INSTITUTE OF TECHNOLOGY   (Ireland)

^b UNIVERSITY COLLEGE DUBLIN   (Ireland)

Author keywords

Children; Consumer socialisation; Influence strategies; Pester power

Indexed keywords

EID: 79957591669     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2010.495281     Document Type: Article

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