Response to 'International food advertising, pester power and its effects'

International Journal of Advertising

Volumn 26, Issue 2, 2007, Pages 283-286

  Ambler, Tim ^a  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38949128320     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Note

References (10)

1. Ambler, T. (2006) Does the UK promotion of food and drink to children contribute to their obesity? International Journal of Advertising, 25(2), pp. 137-156.
2. Bridges, E. & Briesch, R.A. (2006) The 'nag factor' and children's product categories. International Journal of Advertising, 25(2), pp. 157-187.
3. Broadbent, S., Ambler, T. & Feldwick, P. (1998) Does advertising affect market size? Some evidence from the United Kingdom. International Journal of Advertising, 17(3), pp. 267-300.
4. Donkin, A.J.M., Tiltson, C.H., Neale, R.J. & Gregson, K. (1992) Children's food preferences: television advertising vs nutritional advice. British Food Journal, 94(9), pp. 6-9.
5. Hastings, G.B., Stead, M., McDermott, L., Forsyth, A., MacKintosh, A.M., Rayner M., Godfrey, G. Carahar, M. & Angus, K. (2003) Review of Research on the Effects of Food Promotion to Children - Final Report and Appendices. Prepared for the Food Standards Agency, available at http://www.ism.stir.ac.uk/pdf_docs/final_report19_9.pdf.
6. Hitchings, E. & Moynihan, P.J. (1998) The relationship between television food advertisements recalled and actual foods consumed by children. Journal of Human Nutrition and Dietetics, 11(6), pp. 511-517.
7. Kelly, K.J., Slater, M.D. & Karan, D. (2002) Image advertisements' influence on adolescents' perceptions of the desirability of beer and cigarettes. Journal of Public Policy & Marketing, 21(2), pp. 295-304.
8. McDermott, L., O'Sullivan, T., Stead, M., & Hastings, G.B. (2006) International food advertising, pester power and its effects. International Journal of Advertising, 25(4), pp. 513-540.
9. McNeal, J. U. (1999) The Kids Market: Myths and Realities. New York: Paramount Market Publishing.
10. Wiggins, J. (2007) Mars to axe child-targeted ads. Financial Times, 5 February, p. 1.