International food advertising, pester power and its effects

International Journal of Advertising

Volumn 25, Issue 4, 2006, Pages 513-539

  McDermott, Laura ^a   O’Sullivan, Terry ^b   Stead, Martine ^a   Hastings, Gerard ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b OPEN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38949133541     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2006.11072986     Document Type: Article

References (68)

1. Atkin, C.K. (1975) The Effects of Television Advertising on Children. Report No. 7: Parent-Child Communication in Supermarket Breakfast Selection. Washington, DC: Office of Child Development (DHEW).
2. Bakan, J. (2004) The Corporation: The Pathological Pursuit of Profit and Power. New York: Free Press.
3. Bas, J. (1996) Parent Power: Raising Children in a Commercial World. London: The Advertising Association. Available at http://www.fau.org.uk/parentp1.pdf (accessed 5 January 2006).
4. Bas, J. (1998) Parent Power 2: A Practical Guide to Children, Shopping and Advertisements. London: Food Advertising Unit/Advertising Association. Available at http://www.fau.org.uk/parentp2.pdf (accessed 5 December 2005).
5. BCAP (2006) Television Advertising Standards Code. London: The Broadcast Committee of Advertising Practice.
6. BCI (Broadcasting Commission of Ireland) (2003) What Do You Think? Summary of the Responses Received from Children and Young People to the Phase Two Consultation. Available at http://www.bci.ie/documents/phase2_childsummary.pdf (accessed December 2005).
7. Berey, L.A. & Pollay, R.W. (1968) The influencing role of the child in family decision making. Journal of Marketing Research, 5 (February), pp. 70–72.
8. Bergler, R. (1999) The effects of commercial advertising on children. International Journal of Advertising, 18, pp. 411–425.
9. Brown, A. (2004) The ethics of marketing to children. Speech to the Marketing Society in the North West, 18 February, Manchester Airport Marriott Hotel. Available at http://www.adassoc.org.uk/Position_paper_180204B.pdf (accessed 5 January 2006). CAP (Committee of Advertising Practice) (2003) The British Code of Advertising Practice, 11th edn, 4 March. Available at http://www.cap.org.uk (accessed December 2005).
10. Carlson, L., Grosbart, S.L. & Stuenkel, J.K. (1992) The role of parental socialisation types on differential family communication patterns regarding consumption. Journal of Consumer Psychology, 1(1), pp. 31–52.
11. Caruana, A. & Vassallo, R. (2003) Children’s perception of their influence over purchases: the role of parental communication patterns. Journal of Consumer Marketing, 20(1), pp. 55–66.
12. Cook, D.T. (2000) The other ‘child study’: figuring children as consumers in market research, 1910s-1990s. The Sociological Quarterly, 36(3), pp. 487–507.
13. Cook, D.T. (2003) Agency, children’s consumer culture and the fetal subject: historical trajectories, contemporary connections. Consumption, Markets and Culture, 6(2), pp. 115–132.
14. Crosby, L.A. & Grossbart, S.L. (1984) Parental style segments and concern about children’s food advertising. Current Issues and Research in Advertising, 7, pp. 43–64.
15. Cross, G. (2002) Values of desire: a historian’s perspective on parents, children, and marketing. Journal of Consumer Research, 29 (December), pp. 441–447.
16. Del Toro, W. & Greenberg, B.S. (1989) Television commercials and food orientations among teenagers in Puerto Rico. Hispanic Journal of Behavioral Sciences, 11(2), pp. 168–177.
17. Department of Health (2004) Choosing Health: Making Healthier Choices Easier. Public Health White Paper, Series No. CM 6374. London: The Stationery Office.
18. Donkin, A.J.M., Neale, R.J. & Tilston, C. (1993) Children’s food purchase requests. Appetite, 21(3), pp. 291–294.
19. Donkin, A.J.M., Tilston, C.H., Neale, R.J. & Gregson, K. (1992) Children’s food preferences: television advertising vs nutritional advice. British Food Journal, 94(9), pp. 6–9.
20. Earnshaw, M. (2001) The creeping threat to consumer information and freedom to choose. Incorporated Society of British Advertisers, October. Available at http://www.isba.org.uk/isba/_documents/the_creeping_threat_me.pdf (accessed 5 December 2005).
21. Ekstrom, K.M. (2004) Guest editor’s introduction: family consumption. Consumption, Markets and Culture, 7(3), September, pp. 185–190.
22. Ekstrom, K.M., Tansuhaj, PS. & Foxman, E.R. (1987) Children’s influence in family decisions and consumer socialization: a reciprocal view. Advances in Consumer Research, 14(1), pp. 283–287.
23. Euromonitor (2002) Marketing to Children, July. London: Euromonitor plc.
24. Friedman, M. (1962) Capitalism and Freedom. Chicago: University of Chicago Press.
25. Galst, J.P. & White, M.A. (1976) The unhealthy persuader: the reinforcing value of television and children’s purchase influencing attempts at the supermarket. Child Development, 47, pp. 1089–1096.
26. Gelperowic, R. & Beharrell, B. (1994) Healthy food products for children: packaging and mothers’ purchase decisions. British Food Journal, 96, pp. 4–8.
27. Hastings, G.B., Stead, M., McDermott, L., Forsyth, A., MacKintosh, A.M., Rayner, M., Godfrey, G., Carahar, M. & Angus, K. (2003) Review of Research on the Effects of Food Promotion to Children - Final Report and Appendices. Prepared for the Food Standards Agency. Available at http://www.ism.stir.ac.uk/pdf_docs/final_report19_9.pdf.
28. Hitchings, E. & Moynihan, PJ. (1998) The relationship between television food advertisements recalled and actual foods consumed by children. Journal of Human Nutrition and Dietetics, 11(6), pp. 511–517.
29. ICC (International Chamber of Commerce) (1997) International Code on Advertising Practice, Commission on Marketing, Advertising and Distribution, April. Available at http://www.iccwbo.org/home/statements_rules/rules/1997/advercod.asp (accessed 5 December 2005).
30. Institute of Medicine of the National Academies (2006) Food Marketing to Children and Youth: Threat or Opportunity? Washington, DC: The National Academies Press. Prepublication copy.
31. Lam, P.Y.Y. (1978) Influence of Television Commercials on Young Children. Master’s Thesis, North Texas State University, TX, May.
32. Marquis, M. (2004) Strategies for influencing parental decisions on food purchasing. Journal of Consumer Marketing, 21(2), pp. 134–143.
33. Martin, N. (2000) Pester power children profit from divorce. Daily Telegraph, 16 August, p. 5.
34. Mayo, E. (2005) Shopping Generation. London: National Consumer Council. Available at http://www.ncc.org.uk/protectingconsumers/shopping_generation.pdf (accessed 5 January 2005).
35. McDermott, L. & Angus, K. (2003) Memorandum: (OB 24) Preliminary Analysis of Food Industry Advertising Documents for House of Commons Select Committee on Health. Available at: http://www.publications.parliament.uk/pa/cm200304/cmselect/cmhealth/23/23we62.htm (accessed 22 April 2006).
36. McNeal, J.U. (1999) The Kids Market: Myths and Realities. New York: Paramount Market Publishing.
37. Middleton, S., Ashworth, K. & Walker, R. (1994) Family Fortunes. London: Child Poverty Action Group.
38. Moschis, G.P. & Moore, R.L. (1979) Family communication and consumer socialization. Advances in Consumer Research, 6, pp. 359–363.
39. Murphy, C. (2003) Kellogg rapped for ‘pester power’ job ad. Marketing, 12 April.
40. Ofcom (2004) Childhood Obesity - Food Advertising in Context. Children’s Food Choices, Parents’ Understanding and Influence, and the Role of Food Promotion. 22 July. Available at http://www.ofcom.org.uk/research/tv/reports/food_ads/report.pdf (accessed 5 December 2005).
41. Palan, K.M. & Wilkes, R.E. (1997) Adolescent-parent interaction in family decisionmaking. Journal of Consumer Research, 24, pp. 159–169.
42. Palojoki, P. & Tuomi-Grohn, T. (2001) The complexity of food choices in an everyday context. International Journal of Consumer Studies, 25(1), pp. 15–23.
43. Pattullo, E. (ed.) (2003) Marketing to Children 4–11, 3rd edn. Market Assessment, Hampton, Middlesex: Key Note Ltd.
44. Pettersson, A., Olsson, U. & Fjellstrom, C. (2004) Family life in grocery stores: a study of interaction between adults and children. International Journal of Consumer Studies, 28(4), pp. 317–328.
45. Pilgrim, L. & Lawrence, D. (2001) Pester power is a destructive concept. International Journal of Advertising and Marketing to Children, March-April, pp. 11–21.
46. Preston, C. (2000) Are children seeing through ITC advertising regulations? International Journal of Advertising, 19, pp. 117–136.
47. Procter, J. & Richards, M. (2002) Word-of-mouth marketing: beyond pester power. International Journal of Advertising and Marketing to Children, April-June, pp. 3–11.
48. Radkar, A. & Mundlay, A. (2001) Impact of TV Food Advertisements on Buying Decisions: Joint Project by Consumers’ International (ROAP) and Mumbai Grahak Panchayat - India. Results of a Survey from Maharashtra, India. Pune: Centre for Research and Education. Available online at http://www.ciroap.org/food.
49. Rayner, M., Scarborough, P. & Stockley, L. (2004) Nutrient Profiles: Options for Definitions for Use in Relation to Food Promotion in Children’s Diets. London: Food Standards Agency. Available online at http://www.food.gov.uk/multimedia/pdfs/nutrientprofilingfullreport.pdf.
50. Reeves, B. & Atkin, C.K. (1979) The Effects of Televised Advertising on Mother-Child Interactions at the Grocery Store. Paper presented at the 62nd Annual Meeting of the Association for Education in Journalism, Houston, TX, 5–8 August.
51. Rose, G.M., Bush, V.D. & Kahle, L.R. (1998) The influence of family communication patterns on parental reactions towards advertising: a cross-national examination. Journal of Advertising, 27(4), pp. 71–85.
52. Seiter, E. (1993) Sold Separately: Children and Parents in Consumer Culture. New Brunswick, NJ: Rutgers University Press.
53. Spungin, P. (2004) Parent power, not pester power. International Journal of Advertising and Marketing to Children, April-June, pp. 37–40.
54. Stanbrook, L. (1993) Editorial: Children: consumer groups’ dream, advertisers’ nightmare? International Journal of Advertising, 12(3).
55. Stoneman, Z. & Brody, G.H. (1982) The indirect impact of child-oriented.
56. advertisements on mother-child interactions. Journal of Applied Developmental Psychology, 2, pp. 369–376.
57. Stratton, P. (1997) Influences on food choice within the family. In G. Smith (ed.) Children’s Food: Marketing and Innovation. London: Blackie Academic and Professional, Chapter 1, pp. 1–19.
58. Swinyard, W.R. & Sim, C.P (1987) Perception of children’s influence on family decision processes. Journal of Consumer Marketing, 4(1), pp. 25–38.
59. Taras, H., Boyd, C., Zive, M., Nader, P, Berry, C.C. & Hoy, T. (2000) Television advertising and classes of food products consumed in a paediatric population. International Journal of Advertising, 19(4), pp. 487–494.
60. Taras, H., Sallis, T., Patterson, T., Nader, P. & Nelson, J. (1989) Television’s influence on children’s diets and physical activity. Journal of Developmental and Behavioural Paediatrics, 10(4), pp. 176–180.
61. Thomson, E. (2003) Look who’s talking: family communication during purchase decisions. Advertising and Marketing to Children, October-December, pp. 23–33.
62. Valkenburg, P.M. & Cantor, J. (2001) The development of a child into a consumer. Journal of Applied Developmental Psychology, 22(1), pp. 61–72.
63. Ward, S. (1974) Consumer socialisation. Journal of Consumer Research, 1(2), pp. 1–16.
64. Ward, S. & Wackman, D.B. (1972) Children’s purchase influence attempts and parental yielding. Journal of Marketing Research, 9 (August), pp. 316–319.
65. Wilson, G. & Wood, K. (2004) The influence of children on parental purchases during supermarket shopping. International Journal of Consumer Studies, (28), September, pp. 329–336.
66. Yavas, U. & Abdul-Gader, A. (1993) Impact of TV commercials on Saudi children’s purchasing behaviour. Marketing Intelligence and Planning, 11(2), pp. 37–42.
67. Young, B. (2003) Does food advertising influence children’s food choices? A critical review of some of the recent literature. International Journal of Advertising, 22, pp. 441–459.
68. Young, B., Webley, P, Hetherington, M. & Zeedyk, S. (1996) The Role of Television Advertising in Children’s Food Choice. London: Ministry of Agriculture, Food and Fisheries.