Interpretive consumer research: How far have we come?

Qualitative Market Research: An International Journal

Volumn 3, Issue 4, 2000, Pages 187-197

  Szmigin, Isabelle ^a   Foxall, Gordon ^b  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b KEELE UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Marketing research; Marketing theory; Qualitative techniques

Indexed keywords

EID: 84986131503     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750010349288     Document Type: Review

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