A comparison of parents’ and children’s knowledge of brands and advertising slogans in the United States: Implications for consumer socialization

Journal of Marketing Communications

Volumn 6, Issue 4, 2000, Pages 219-230

  Dotson, Michael J ^a   Hyatt, Eva M ^a  

^a APPALACHIAN STATE UNIVERSITY   (United States)

Author keywords

Children; Consumer Socialization; Television Advertising

Indexed keywords

EID: 4544296496     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272600750036346     Document Type: Article

References (33)

1. Aaker, D.A. and Myers, J.G. (1987) Advertising Management. 3rd Edn, Englewood Clifls, NJ:Prentice-Hall, Inc.
2. Armstrong, L. (1997) 'Pssst! Come into my Web..,' Business Week, 30 June, 67.
3. Berry, G.L. and Asamen, J.K. (1993) Children and Television:Images in a Changing Sociocultural World. Newbury Park, CA:Sage Publications.
4. Dotson, M.J. and Hyatt, E.M. (1994) 'The impact of changes in the household on the consumer socialization process.' In B.T. Engell and A.J. Bush (eds), Proceedings of the Southern Marketing Association, New Orleans, pp. 156-60.
5. Faber, R.J. and O'Guinn, T.C. (1988) 'Expanding the view of consumer socialization:a nonutilicarian mass-mediated perspective.' Research in Consumer Behavior 3, Greenwich, CT:JAI Press, 49-77.
6. Foxman, E.R., Tansuhaj, P.S. and Eckstrom, K.M. (1989) 'Family members' perceptions of adolescents' influence in family decision making.' Journal of Consumer Research 15 (March), 482-91.
7. Frye, A. (1993) 'The kids are more than alright.' Marketing News 25 March, pp. 20-22.
8. Gold, D.M. (1990) 'The backlash over cultter in kidland.' Adweeks Marketing Week 8 October, 41.
9. Gottesman, A. (1998) 'Simmering pan.' Adweek 39 (21 December) 10.
10. Grossbart, S., Carlson, L. and Walsh, A. (1991) 'Consumer socialization and frequency of shopping with children.' Journal of the Academy of Marketing Science 19 (Summer), 155-64.
11. Guber, S.S. and Berry, J. (1993) Marketing to and Through Kids. New York, NY:McGraw-Hill, Inc.
12. Hodge, R. and Tripp, D. (1986) Children and Television:A Semiotic Approach. Stanford, CA:Stanford University Press.
13. Huston, A.C. and Wright, J.C. (1994) 'Television and socialization of young children.' Report by the Center for Research on the Influences of Television on Children, Department of Human Development, University of Kansas, 1-16.
14. Karpatkin, R.H. and Holmes, A. (1995) 'Making schools ad-free zones.' Educational Leadership (September), 72-76.
15. Kline, S. (1993) Toys, TV, and Children's Culture in the Age of Marketing. London:Verso.
16. Leonhardt, D. and Kerwin, K. (1997) 'Hey kid, buy this!' Business Week, 30 June, 62-67.
17. McNeal, J.U. (1992) Kids as Consumers:A Handbook of Marketing to Children. New York, NY:Lexington Books.
18. McNeal, J.U. and Yeh, C.-H. (1993) 'Born to shop'. American Demographics (June), 34-39.
19. Moschis, G.P. and Churchill, Jr. G.A. (1978) 'Consumer socialization:a theoretical and empirical analysis.' Journal of Marketing Research 15 (November), 599-609.
20. Moschis, G.P. and Moore, R.L. (1979) 'Decision making among the young:a socialization perspective.' Journal of Consumer Research 6 (September), 101-12.
21. Moschis, G.P. and Moore, R.L. (1980) 'Purchasing behavior of adolescent consumers.' In R.P. Bagozzi et al. (eds), Proceedings of the American Marketing Association, Chicago, IL:American Marketing Association, 45, 89-92.
22. Mullich, J. (1994) 'Playing the new game of sports marketing.' Food Business 3 January, 8-11.
23. O'Guinn, T.C., Alien, C.T. and Semenik, R.J. (1998) Advertising. Cincinnati, OH:Southwestern College Publishing.
24. Palan, K.M. and Wilkes, R.E. (1997) 'Adolescent-parent interaction in family decision making.' Journal of Consumer Research 24 (September), 159-69.
25. Raphael, M. (1993) 'Are you kidding?' Direct Marketing (July), 38-39.
26. Roedder, DX. (1981) 'Age differences in children's responses to television advertising:an information-processing approach.' Journal of Consumer Research 8 (September), 144-53.
27. Robertson, A. (1999) 'Emerging euro will change the rules for media.' Marketing (18 March), 21-23.
28. Schulman, Y. and Clancy, K. (1992) 'Adults and children, a real gap.' Adweek 33 (10 February), 48.
29. Stewart-Aflen, AX. (1999) 'Rules for reaching euro kids are changing.' Marketing News 7 June, 10.
30. Sylvester, G.P., Achterberg, C. and Williams, J. (1995) 'Children's television and nutrition:friends or foes?' Nutrition Today 30 (January/February), 6-15.
31. Ward, S. (1974) 'Consumer socialization.' Journal of Consumer Research 1 (September), 1-14.
32. Wechsler, P. (1997) 'This lesson is brought to you by..,' Business Week 30 June, 68-69.
33. Wojtas, G.W. (1990) 'Consumer kids:a new marketing frontier.' Direct Marketing 53 (August), 49-52.