What advertising means to children

Young Consumers

Volumn 5, Issue 2, 2004, Pages 41-50

  Duff, Rosemary ^a  

^a ChildWise ^*  (Australia)

Author keywords

Advertising; Attitude surveys; Children (age groups)

Indexed keywords

EID: 19944383251     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610410814157     Document Type: Article

References (4)

1. The ChildWise Monitor Report is an annual publicationbased on face-to-face interviews withc.1200 children aged 5-16 years across the UK:http://www.childwise.co.uk/monitor.htm.
2. Hastings, G. et al. (2003) Review of research on theeffects of food promotion to children. University ofStratchclyde: http://www.foodstandards.gov.uk/multimedia/pdfs/foodpromotiontochildren1.pdf.
3. Young, B.,Webley, P., Hetherington, M. & Zeedyk, S.(1996) The role of TV advertising on children'sfood choice. Ministry of Agriculture, Fisheries andFood. Universities of Exeter and Dundee.
4. ISBA - Food advertising and children positionreport, September 2003: http://www.isba.org.uk/public_documents/food-advertising.pdf