The ‘nag factor’ and children’s product categories

International Journal of Advertising

Volumn 25, Issue 2, 2006, Pages 157-187

  Bridges, Eileen ^a   Briesch, Richard A ^b  

^a KENT STATE UNIVERSITY   (United States)

^b SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38949095791     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2006.11072961     Document Type: Article

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