Exploring children's understanding of television advertising - Beyond the advertiser's perspective

European Journal of Marketing

Volumn 42, Issue 11-12, 2008, Pages 1203-1223

  Lawlor, Margaret Anne ^a   Prothero, Andrea ^b  

^a DUBLIN INSTITUTE OF TECHNOLOGY   (Ireland)

^b UNIVERSITY COLLEGE DUBLIN   (Ireland)

Author keywords

Advertising effectiveness; Children (age groups); Ireland; Television commercials

Indexed keywords

EID: 54849431798     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810903646     Document Type: Article

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