Parent-child communications about consumption and advertising in China

Journal of Consumer Marketing

Volumn 20, Issue 4-5, 2003, Pages 317-334

  Chan, Kara ^a   McNeal, James U ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b Peking University   (China)

Author keywords

Advertising; Children (kinship); China; Communications; Consumption; Parents

Indexed keywords

EID: 0242361088     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310483685     Document Type: Article

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