Food advertising during children's television programming on broadcast and cable channels

Health Communication

Volumn 23, Issue 6, 2008, Pages 573-584

  Stitt, Carmen ^a   Kunkel, Dale ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; CARBOHYDRATE DIET; CHILD; CHILD BEHAVIOR; CLASSIFICATION; DIET; FAT INTAKE; FOOD; FOOD INDUSTRY; HUMAN; NUTRITIONAL SCIENCE; NUTRITIONAL VALUE; OBESITY; PERSUASIVE COMMUNICATION; PRESCHOOL CHILD; PSYCHOLOGICAL ASPECT; STATISTICS; SUGAR INTAKE; TELEVISION; TIME; UNITED STATES;

ADVERTISING AS TOPIC; CHILD; CHILD BEHAVIOR; CHILD NUTRITION SCIENCES; CHILD, PRESCHOOL; DIET; DIETARY CARBOHYDRATES; DIETARY FATS; DIETARY SUCROSE; FOOD; FOOD INDUSTRY; HUMANS; NUTRITIVE VALUE; OVERWEIGHT; PERSUASIVE COMMUNICATION; TELEVISION; TIME FACTORS; UNITED STATES;

EID: 57749120383     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1080/10410230802465258     Document Type: Article

References (40)

1. Atkin, C. K. (1978). Observations of parent-child interaction in supermarket decision-making. Journal of Marketing, 42, 41-45.
2. Barcus, F. E. (1977). Children's television: An analysis of programming and advertising. New York: Praeger.
3. Barcus, F. E. (1980). The nature of television advertising to children. In E. Palmer & A. Dorr (Eds.), Children and the faces of television (pp. 273-285). New York: Academic.
4. Better Business Bureau. (2006). New food, beverage initiative to focus kids' ads on healthy choices; Revised guidelines strengthen CARU's guidance to food advertisers. Accessed November 24, 2006, at: http://www.bbb.org/alerts/ article.asp?ID=728
5. Byrd-Bredbenner, C. (2002). Saturday morning children's television advertising: A longitudinal content analysis. Family and Consumer Sciences Research Journal, 30, 382-403. Chamberlain, L. J., Wang, Y., & Robinson, T. N. (2006). Does children's screen time predict requests for advertised products? Archives of Pediatric and Adolescent Medicine, 160, 363-368.
6. Chaplin, H. (1999). Food fight. American Demographics, 21(6), 64-65. Condry, J., Bence, P., & Scheibe, C. (1988). Nonprogram content of children's television. Journal of Broadcasting & Electronic Media, 32, 255-270.
7. Ellison, S., & Adamy, J. (2005, December 7). Panel faults food packaging for kid obesity. The Wall Street Journal, pp. B1, B10.
8. Galst, J., & White, M. (1976). The unhealthy persuade: The reinforcing value of television and children's purchase-influencing attempts at the supermarket. Journal of Consumer Research, 1, 69-75.
9. Gamble, M., & Cotugna, N. (1999). A quarter century of TV food advertising targeted at children. American Journal of Health Behavior, 23, 261-267.
10. Goldberg, M. E., & Gorn, G. J. (1978). Some unintended consequences of TV advertising to children. Journal of Consumer Research, 5, 22-29.
11. Gogoi, P. (2005, July). Spongebob squaremeal? Business Week. Retrieved July 1, 2006, from http://www.businessweek.com/bwdaily/dnflash/ jul2005/nf20050725-3603-db016.htm
12. Gunter, B., Oates, C., & Blades, M. (2005). Advertising to children on TV: Content, impact, and regulation. Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
13. Harrison, K., & Marske, A. L. (2005). Nutritional content of foods advertised during the television programs children watch most. American Journal of Public Health, 95, 1568-1574.
14. Hastings, G., Stead, M., McDermott, L., Forsyth, A., MacKintosh, A. M., Rayner, M., et al. (2003). Review of research on the effect of food promotion to children. Glasgow, Scotland: Center for Social Marketing.
15. Hedley, A. A., Ogden, C. L., Johnson, C. L., Carroll, M. D., Curtin, L. R., & Flegal, K. M. (2004). Prevalence of overweight and obesity among U.S. children, adolescents, and adults, 1999-2002. Journal of the American Medical Association, 291, 2847-2850.
16. Hellmich, N. (2005, December 7). Drastic changes urged in marketing food for kids. USA Today, p. AI.
17. Horgen, K., Choate, M., & Brownell, K. (2001). Television food advertising: Targeting children in a toxic environment. In D. G. Singer & J. L. Singer (Eds.), Handbook of children and the media (pp. 447-461). Thousand Oaks, CA: Sage.
18. Institute of Medicine. (2005). Preventing childhood obesity: Health in the balance. Washington, DC: National Academies Press.
19. Institute of Medicine. (2006). Food marketing to children and youth: Threat or opportunity? Washington, DC: National Academies Press.
20. Kotz, K., & Story, M. (1994). TV food ads on Saturday morning. Journal of the American Dietetic Association, 94, 1296-1300.
21. Krishnamoorthy, J. S., Hart, C, & Jelalian, E. (2006). The epidemic of childhood obesity: Review of research and implications for public policy. SRCD Social Policy Report, 19,2-17.
22. Kunkel, D. (2001). Children and television advertising. In D. G. Singer & J. L. Singer (Eds.), Handbook of children and the media (pp. 375-393). Thousand Oaks, CA: Sage.
23. Kunkel, D., & Gantz, W. (1992). Children's television advertising in the multi-channel environment. Journal of Communication, 42, 134-152.
24. Kunkel, D., & Mcllrath, M. (2003). Message content in advertising to children. In E. L. Palmer & B. M. Young (Eds.), The faces of televisual media: Teaching, violence, selling to children (pp. 287-300). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
25. Livingstone, S., & Helsper, E. (2004). Advertising food to children: Understanding promotion in the context of children's daily lives. London: London School of Economics and Political Science, Department of Media and Communications.
26. Mayer, C. (2005, December 7). TV ads entice kids to overeat, study finds. Washington Post, pp. Dl, D3.
27. Moore, E. (2006). It's child's play: Adver-gaming and the online marketing of food to children. Menlo Park. CA: Henry J. Kaiser Family Foundation.
28. Ogden, C. L., Flegal, K. M., Carroll, M. D., & Johnson, C. L. (2002). Prevention and trends in overweight among US children and adolescents, 1999-2000. Journal of the American Medical Association, 288, 1728-1733.
29. Palmer, E., & Carpenter, C. (2006). Food and beverage marketing to children and youth: Trends and issues. Media Psychology, 8, 165-190.
30. Puhl, R., & Brownell, K. (2002). Stigma, discrimination, and obesity. In C. Fairburn & K. Brownell (Eds.), Eating disorders and obesity: A comprehensive handbook. New York: Guilford.
31. Roberts, D. F., Foehr, U. G., & Rideout, V. R. (2005). Generation M: Media in the lives of 8-18 year-olds. Menlo Park, CA: Henry J. Kaiser Family Foundation.
32. "Selling junk food to toddlers." (2006, February 23). New York Times. Retrieved February 23, 2006, from: http://www.nytimes.com/2006/ 02/23/opinion/23thu3.htm?-r=12oref=slogin
33. Schor. J. (2004). Born to buy: The commercialized child and the new consumer culture. New York: Scribner.
34. Story, M., & French, S. (2004). Food advertising and marketing directed at children and adolescents in the U. S. International Journal of Behavioral Nutrition and Physical Activity, 1. Accessed November 20, 2005, at http://www.ijbnpa.org/content/1/1/3
35. Teinowitz, I. (2005, December 6). Children-and-food study slams marketing industry. Ad Age.com. Accessed November 25, 2006, at: http://adage.com/abstract.php?article-id=47672
36. Tumulty, K. (2006, March 27). The politics of fat. Time, 167, 40-43.
37. U.S. Department of Health and Human Services (2005). Ways to enhance children's activity and nutrition. Retrieved February 2, 2006, from: http://www.nhlbi.nih.gov/health/public/heart/obesity/wecan/
38. Ward, S., Wackman, D. B., & Wartella, E. (1977). How children learn to buy: The development of consumer-information processing skills. Beverly Hills, CA: Sage.
39. Warner, M. (2005, December 16). Selling food to children: Some producers begin a shift to healthier products. New York Times, pp. CI, C7.
40. Wells, W., & Lo Sciuto, L. (1966). Direct observation of purchasing behavior. Journal of Marketing Research, 3, 227-233.