Children's understanding of television advertising intent

Journal of Marketing Management

Volumn 19, Issue 3, 2012, Pages 411-431

  Lawlor, Margaret Anne ^a   Prothero, Andrea ^b  

^a DUBLIN INSTITUTE OF TECHNOLOGY   (Ireland)

^b UNIVERSITY COLLEGE DUBLIN   (Ireland)

Author keywords

Advertising intent; Children; Cognitive development; Persuasion; Television advertising

Indexed keywords

EID: 84969963772     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2003.9728217     Document Type: Article

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