Using animated spokes-characters in advertising to young children: Does increasing attention to advertising necessarily lead to product preference?

Journal of Advertising

Volumn 33, Issue 3, 2004, Pages 7-23

  Neeley, Sabrina M ^a   Schumann, David W ^b  

^a MIAMI UNIVERSITY   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 7444243923     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639166     Document Type: Article

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