Understanding children’s knowledge and beliefs about advertising: A global issue that spans generations

Journal of Current Issues and Research in Advertising

Volumn 27, Issue 1, 2005, Pages 53-64

  Mallalieu, Lynnea ^a   Palan, Kay M ^b   Laczniak, Russell N ^b  

^a UNIVERSITY OF NORTH CAROLINA WILMINGTON   (United States)

^b IOWA STATE UNIVERSITY   (United States)

Author keywords

Children and advertising

Indexed keywords

EID: 34547325904     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2005.10505173     Document Type: Article

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