Strategies for influencing parental decisions on food purchasing

Journal of Consumer Marketing

Volumn 21, Issue 2-3, 2004, Pages 134-143

  Marquis, Marie ^a  

^a UNIVERSITÉ DE MONTRÉAL   (Canada)

Author keywords

Children (age groups); Consumer behaviour; Family; Food and drink; Influence; Motivation (psychology)

Indexed keywords

EID: 3042642782     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410525696     Document Type: Review

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