The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances

Industrial Marketing Management

Volumn 35, Issue 2, 2006, Pages 156-165

  Mehta, Rajiv ^a   Larsen, Trina ^b   Rosenbloom, Bert ^b   Ganitsky, Joseph ^c  

^a NEW JERSEY INSTITUTE OF TECHNOLOGY   (United States)

^b DREXEL UNIVERSITY   (United States)

^c LOYOLA UNIVERSITY   (United States)

Author keywords

Commitment; Cooperation; Export; Marketing channels; Strategic alliances; Trust

Indexed keywords

EID: 32044464574     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.03.002     Document Type: Article

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