Management and performance of international trade fair exhibitors: Government stands vs independent stands

International Marketing Review

Volumn 15, Issue 5, 1998, Pages 398-412

  Seringhaus, F H Rolf ^a   Rosson, Philip J ^b  

^a WILFRID LAURIER UNIVERSITY   (Canada)

^b DALHOUSIE UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346171750     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339810236425     Document Type: Article

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