메뉴 건너뛰기




Volumn 5, Issue 4, 1997, Pages 11-28

The Role of after-Sales Service in International Marketing

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0345814755     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1177/1069031x9700500403     Document Type: Article
Times cited : (37)

References (21)
  • 1
    • 84992951769 scopus 로고
    • On the Internationalization Process of Firms: A Critical Analysis
    • Andersen, Otto. "On the Internationalization Process of Firms: A Critical Analysis." Journal of International Business Studies 24 (1993): 209-31.
    • (1993) Journal of International Business Studies , vol.24 , pp. 209-231
    • Andersen, O.1
  • 2
    • 0347973105 scopus 로고
    • Conventional Wisdom on Measurement: A Structural Equation Perspective
    • Bollen, Kenneth, and Richard Lennox. "Conventional Wisdom on Measurement: A Structural Equation Perspective." Psychological Bulletin 110 (1991): 305-14.
    • (1991) Psychological Bulletin , vol.110 , pp. 305-314
    • Bollen, K.1    Lennox, R.2
  • 3
    • 0040520366 scopus 로고
    • Organizational Adaptation to International Marketing
    • Buatsi, Seth N. "Organizational Adaptation to International Marketing." International Marketing Review 3 (1986): 17-27.
    • (1986) International Marketing Review , vol.3 , pp. 17-27
    • Buatsi, S.N.1
  • 4
    • 0346132949 scopus 로고
    • The Twelve Most Common Mistakes and Pitfalls Awaiting New Exporters
    • Business America. "The Twelve Most Common Mistakes and Pitfalls Awaiting New Exporters." 10 (1987): 14-15.
    • (1987) Business America , vol.10 , pp. 14-15
  • 6
    • 0001246415 scopus 로고
    • On the Internationalization Process of Firms
    • Cavusgil, S. Tamer. "On the Internationalization Process of Firms." European Research 8 (1980): 273-81.
    • (1980) European Research , vol.8 , pp. 273-281
    • Cavusgil, S.T.1
  • 7
    • 0442264213 scopus 로고
    • Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures
    • Cavusgil, S. Tamer, and S. Zou. "Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures." Journal of Marketing 58 (1994): 1-21.
    • (1994) Journal of Marketing , vol.58 , pp. 1-21
    • Cavusgil, S.T.1    Zou, S.2
  • 8
    • 0006668731 scopus 로고
    • Out of Touch with Customer Needs? Spare Parts and after Sales Service
    • Cohen, Morris A., and Hau L. Lee. "Out of Touch with Customer Needs? Spare Parts and After Sales Service." Sloan Management Review 31 (1990): 55-56.
    • (1990) Sloan Management Review , vol.31 , pp. 55-56
    • Cohen, M.A.1    Lee, H.L.2
  • 10
    • 85088437439 scopus 로고
    • The Internationalization Process of the Firm: A Model of Knowledge Development and Increasing Foreign Commitments
    • Johanson, Jan, and Jan-Erik Vahlne. "The Internationalization Process of the Firm: A Model of Knowledge Development and Increasing Foreign Commitments." Journal of International Business Studies 8 (1977): 23-32.
    • (1977) Journal of International Business Studies , vol.8 , pp. 23-32
    • Johanson, J.1    Vahlne, J.-E.2
  • 11
    • 3543036398 scopus 로고
    • Ideal and Actual Product Adaptation in U.S. Exporting Firms
    • Johnson, Jean L., and Wiboon Arunthanes. "Ideal and Actual Product Adaptation in U.S. Exporting Firms." International Marketing Review 12, no. 3 (1995): 31-46.
    • (1995) International Marketing Review , vol.12 , Issue.3 , pp. 31-46
    • Johnson, J.L.1    Arunthanes, W.2
  • 12
    • 51249178084 scopus 로고
    • An Investigation of Consumer Product Warranties as Market Signals of Product Reliability
    • Kelley, Craig A. "An Investigation of Consumer Product Warranties as Market Signals of Product Reliability." Journal of the Academy of Marketing Science 16 (1988): 72-78.
    • (1988) Journal of the Academy of Marketing Science , vol.16 , pp. 72-78
    • Kelley, C.A.1
  • 13
    • 0001375308 scopus 로고
    • Good Product Support is Smart Marketing
    • Lele, Milind M., and Uday S. Karmarkar. "Good Product Support is Smart Marketing." Harvard Business Review 16 (1983): 124-32.
    • (1983) Harvard Business Review , vol.16 , pp. 124-132
    • Lele, M.M.1    Karmarkar, U.S.2
  • 14
    • 0002089750 scopus 로고
    • After the Sale is Over
    • Levitt, Theodore. "After the Sale is Over..." Harvard Business Review 16 (1983): 87-93.
    • (1983) Harvard Business Review , vol.16 , pp. 87-93
    • Levitt, T.1
  • 15
    • 0346132946 scopus 로고
    • Understanding Customer Service for Increased Competitiveness
    • Marr, Norman E. "Understanding Customer Service for Increased Competitiveness." International Marketing Review 4 (1987): 45-53.
    • (1987) International Marketing Review , vol.4 , pp. 45-53
    • Marr, N.E.1
  • 16
    • 0000857957 scopus 로고
    • The Process of Internationalization: UK Companies in the EC
    • Millington, Andrew I., and Brian T. Bayliss. "The Process of Internationalization: UK Companies in the EC." Management International Review 30 (1990): 151-61.
    • (1990) Management International Review , vol.30 , pp. 151-161
    • Millington, A.I.1    Bayliss, B.T.2
  • 18
    • 0002514114 scopus 로고
    • The Influence of Global Marketing Standardization on Performance
    • April
    • Samiee, S., and K. Roth. "The Influence of Global Marketing Standardization on Performance." Journal of Marketing 56 (April 1992): 1-17.
    • (1992) Journal of Marketing , vol.56 , pp. 1-17
    • Samiee, S.1    Roth, K.2
  • 19
    • 85071092308 scopus 로고
    • Measuring the Degree of Internationalization of a Firm
    • Sullivan, Daniel. "Measuring the Degree of Internationalization of a Firm." Journal of International Business Studies 25 (1994): 25-42.
    • (1994) Journal of International Business Studies , vol.25 , pp. 25-42
    • Sullivan, D.1
  • 20
    • 0001286490 scopus 로고
    • Quality is More than Making a Good Product
    • Takeuchi, Hirotaka, and John A. Quelch. "Quality is More than Making a Good Product." Harvard Business Review 16 (1983): 139-45.
    • (1983) Harvard Business Review , vol.16 , pp. 139-145
    • Takeuchi, H.1    Quelch, J.A.2
  • 21
    • 0003293406 scopus 로고
    • Are Warranties Accurate Signals of Product Reliability?
    • Wiener, Joshua Lyle. "Are Warranties Accurate Signals of Product Reliability?" Journal of Consumer Research 12 (1985): 245-50.
    • (1985) Journal of Consumer Research , vol.12 , pp. 245-250
    • Wiener, J.L.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.