Measuring intangible value in business-to-business buyer-seller relationships: An intellectual capital perspective

Industrial Marketing Management

Volumn 33, Issue 6, 2004, Pages 491-500

  Baxter, Roger ^a   Matear, Sheelagh ^b  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^b UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Intangible value; Intellectual capital; Relationships

Indexed keywords

EID: 4243150643     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.01.008     Document Type: Article

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