Event segmentation: A review and research agenda

Tourism Management

Volumn 32, Issue 2, 2011, Pages 426-434

  Tkaczynski, Aaron ^a   Rundle Thiele, Sharyn R ^b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Events; Literature review; Market segmentation

Indexed keywords

ACADEMIC RESEARCH; FUTURE PROSPECT; RESEARCH WORK; STANDARD (REFERENCE); TOURISM MANAGEMENT;

EID: 78649812323     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2010.03.010     Document Type: Article

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