Target market selection and marketing strategy: The Colorado downhill skiing industry

Journal of Travel Research

Volumn 34, Issue 4, 1996, Pages 39-46

  Perdue, Richard R ^a  

^a UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002818520     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/004728759603400406     Document Type: Article

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