Segmentation of special event attendees using personal values

Journal of Quality Assurance in Hospitality and Tourism

Volumn 5, Issue 2-4, 2005, Pages 33-55

  Hede, Anne Marie ^a   Jago, Leo ^b   Deery, Margaret ^b  

^a DEAKIN UNIVERSITY   (Australia)

^b VICTORIA UNIVERSITY   (Australia)

Author keywords

Personal values; Satisfaction; Segmentation; Special events

Indexed keywords

EID: 37349104092     PISSN: 1528008X     EISSN: 15280098     Source Type: Journal    
DOI: 10.1300/J162v05n02_03     Document Type: Article

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