Segmentation: A tourism stakeholder view

Tourism Management

Volumn 30, Issue 2, 2009, Pages 169-175

  Tkaczynski, Aaron ^a   Rundle Thiele, Sharyn R ^a   Beaumont, Narelle ^a  

^a UNIVERSITY OF SOUTHERN QUEENSLAND   (Australia)

Author keywords

Case study; Destination marketing; Segmentation; Tourism stakeholders

Indexed keywords

HOLISTIC APPROACH; MARKETING; STAKEHOLDER; TOURISM MARKET; TOURIST BEHAVIOR; TOURIST DESTINATION;

EID: 58249134045     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2008.05.010     Document Type: Article

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