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Motives of Visitors Attending Festival Events
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A Market Segmentation of Festival Visitors: Umbria Jazz Festival in Italy
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Market Segmentation of an International Cultural-historical Event in Italy
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An Investigation of Festival Motivations and Event Satisfaction by Visitor Type
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Mohr, K., K. F. Backman, L. W. Gahan, and S. J. Backman 1993 An Investigation of Festival Motivations and Event Satisfaction by Visitor Type. Festival Management and Event Tourism 1:89-97.
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Cross-cultural Equivalence of Festival Motivations: A Study in Jordan
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A Comparison of Visitors' Motivations to Attend Three Urban Festivals
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Scott, D. 1996 A Comparison of Visitors' Motivations to Attend Three Urban Festivals. Festival Management and Event Tourism 3:121-128.
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