Benefit segmentation of visitors to a rural community-based festival

Journal of Travel and Tourism Marketing

Volumn 26, Issue 5-6, 2009, Pages 585-598

  Li, Mimi ^a   Huang, Zhuowei ^b   Cai, Liping ^b,c  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b PURDUE UNIVERSITY   (United States)

^c SOUTH CHINA UNIVERSITY OF TECHNOLOGY   (China)

Author keywords

Benefit segmentation; Festival motivation; Rural community

Indexed keywords

EID: 70450129302     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400903163152     Document Type: Article

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