Evaluating different bases for market segmentation: A comparison of geographic origin versus activity participation for generating tourist market segments

Journal of Travel and Tourism Marketing

Volumn 10, Issue 1, 2001, Pages 29-49

  Moscardo, Gianna ^a   Pearce, Philip ^a   Morrison, Alastair ^b  

^a JAMES COOK UNIVERSITY   (Australia)

^b PURDUE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2342605192     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v10n01_03     Document Type: Article

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