Attitudes toward sponsorship at a state sports festival

Event Management

Volumn 10, Issue 2-3, 2007, Pages 89-101

  Dees, Windy ^a   Bennett, Gregg ^a   Tsuji, Yosuke ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Measures of effectiveness; Sponsorship attitudes; Sport sponsorships; Sporting events

Indexed keywords

EID: 34248350686     PISSN: 15259951     EISSN: None     Source Type: Journal    
DOI: 10.3727/152599507780676670     Document Type: Article

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