RV and camping shows: A motivation-based market segmentation

Event Management

Volumn 12, Issue 2, 2009, Pages 53-66

  Barbieri, Carla ^a   Mahoney, Edward ^b   Palmer, Robert ^c  

^a UNIVERSITY OF MISSOURI   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c BISHOP'S UNIVERSITY   (Canada)

Author keywords

Consumer show; Event management; Factor cluster analysis; Market segmentation; RV and camping industry

Indexed keywords

EID: 77953553240     PISSN: 15259951     EISSN: None     Source Type: Journal    
DOI: 10.3727/152599509787992553     Document Type: Article

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