Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan

Tourism Management

Volumn 27, Issue 6, 2006, Pages 1224-1234

  Chang, Janet ^a  

^a CHINESE CULTURE UNIVERSITY   (Taiwan)

Author keywords

Aboriginal cultural festival; Market segmentation; Rukai tribe; Taiwan

Indexed keywords

ECONOMIC IMPACT; FESTIVAL; HERITAGE TOURISM; REGIONAL ECONOMY; TOURISM MARKET; TOURIST DESTINATION;

ASIA; EURASIA; FAR EAST; TAIWAN;

EID: 33746328049     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2005.05.019     Document Type: Article

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