Consumer behaviour in multi-channel contexts: The case of a theatre festival

Internet Research

Volumn 18, Issue 1, 2008, Pages 46-59

  Slack, Frances ^a   Rowley, Jennifer ^b   Coles, Sue ^b  

^a SHEFFIELD HALLAM UNIVERSITY   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Arts; Consumers; Theatre

Indexed keywords

EID: 38849141934     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240810849586     Document Type: Article

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