The good guys don't always win: The effect of valence on service perceptions and consequences

Journal of Services Marketing

Volumn 20, Issue 2, 2006, Pages 83-91

  Brady, Michael K ^a   Voorhees, Clay M ^a   Cronin, J Joseph ^a   Bourdeau, Brian L ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Customer satisfaction; Customer services quality; Linear structure equation modelling; Sports

Indexed keywords

EID: 33745864322     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040610657011     Document Type: Article

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