Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years

Journal of Interactive Marketing

Volumn 23, Issue 1, 2009, Pages 11-22

  Varadarajan, Rajan ^a   Yadav, Manjit S ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

e Commerce; Electronic commerce; Interactive marketing; Internet marketing; Marketing strategy

Indexed keywords

EID: 70149104251     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2008.10.002     Document Type: Article

References (80)

1. Anderson D. Creating and nurturing a premier e-business. Journal of Interactive Marketing 13 2 (1999) 91-94
2. Baker S., and Green H. Blogs will change your business. Business Week (2005) 41-50 (May 2)
3. Baker S., and Green H. Beyond blogs: what business needs to know?. Business Week (2008) (June 2)
4. Balasubramanian S., Raghunathan R., and Mahajan V. Consumers in a multichannel environment: product utility, process utility, and channel choice. Journal of Interactive Marketing 19 2 (2005) 12-30
5. Barwise P., and Farley J.U. The state of interactive marketing in seven countries: interactive marketing comes of age. Journal of Interactive Marketing 19 3 (2005) 67-80
6. Bart Y., Shankar V., Sultan F., and Urban G.L. Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing 69 4 (2005) 133-152
7. Baye M.R., Morgan J., and Scholten P. Temporal price dispersion: evidence from an online consumer electronics market. Journal of Interactive Marketing 18 4 (2004) 101-115
8. Bellman S., Johnson E.J., Lohse G.L., and Mandel N. Designing marketplaces of the artificial with consumers in mind: four approaches to understanding consumer behavior in electronic environments. Journal of Interactive Marketing 20 1 (2006) 21-33
9. Bickart B., and Schindler R.M. Internet forums as influential sources of consumer information. Journal of Interactive Marketing 15 3 (2001) 31-40
10. Biswas D., and Biswas A. The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the web?. Journal of Interactive Marketing 18 3 (2004) 30-45
11. Briggs R., Krishnan R., and Borin N. Integrated multichannel communication strategies: evaluating the return on marketing objectives in the case of the 2004 Ford F-150 launch. Journal of Interactive Marketing 19 3 (2005) 81-90
12. Brodie R.J., Winklhofer H., Coviello N.E., and Johnston W.J. Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance. Journal of Interactive Marketing 21 1 (2007) 2-21
13. Brown J., Broderick A.J., Lee N., and Johnston W.J. Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing 21 3 (2007) 2-20
14. Cao Y., and Gruca T.S. The influence of pre- and post-purchase service on prices in the online book market. Journal of Interactive Marketing 18 4 (2004) 51-62
15. Chakraborty G., Lala V., and Warren D. An empirical investigation of antecedents of B2B websites' effectiveness. Journal of Interactive Marketing 16 4 (2002) 51-72
16. Chan Yun Y., and Kihan K. Processing of animation in online banner advertising: the roles of cognitive and emotional responses. Journal of Interactive Marketing 19 4 (2005) 18-34
17. Chiou J.-S., and Cheng C. Should a company have message boards on its web sites?. Journal of Interactive Marketing 17 3 (2003) 50-61
18. Cotte J., Chowdhury T.G., Ratneshwar S., and Ricci L.M. Pleasure or utility? Time planning style and web usage behaviors. Journal of Interactive Marketing 20 1 (2006) 45-57
19. Dellaert B.G.C., and Kahn B.E. How tolerable is delay? Consumers' evaluations of internet web sites after waiting. Journal of Interactive Marketing 13 1 (1999) 41-54
20. Dholakia R.R., Zhao M., and Dholakia N. Multichannel retailing: a case study of early experiences. Journal of Interactive Marketing 19 2 (2005) 63-74
21. Dholakia U.M. The usefulness of bidders' reputation ratings to sellers in online auctions. Journal of Interactive Marketing 19 1 (2005) 31-40
22. Dolan R.J., and Moon Y. Pricing and market making on the internet. Journal of Interactive Marketing 14 2 (2000) 56-69
23. Drèze X., and Hussherr F.o.-X. Internet advertising: is anybody watching?. Journal of Interactive Marketing 17 4 (2003) 8-23
24. Drèze X., and Zufryden F. Measurement of online visibility and its Impact on internet traffic. Journal of Interactive Marketing 18 1 (2004) 20-37
25. Dubey, A. and D. Wagle (2007). Delivering software as a service. The McKinsey Quarterly, May 2007 (Web exclusive. www.mckinseyquarterly.com).
26. Dwyer P., and Varadarajan R. Building active corporate blogs with collective cognition: competing in the evolving marketing environment (2008), (Working Paper. Department of Marketing, Texas A&M University)
27. Fassnacht M., and Köse I. Consequences of web-based service quality: Uncovering a multi-faceted chain of effects. Journal of Interactive Marketing 21 3 (2007) 35-54
28. Fiore A.M., Jihyun K., and Hyun-Hwa L. Effect of image interactivity technology on consumer responses toward the online retailer. Journal of Interactive Marketing 19 3 (2005) 38-53
29. Forsythe S., Chuanlan L., Shannon D., and Gardner L.C. Development of a scale to measure the perceived benefits and risks of online shopping. Journal of Interactive Marketing 20 2 (2006) 55-75
30. Frambach R.T., Roest H.C.A., and Krishnan T.V. The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process. Journal of Interactive Marketing 21 2 (2007) 26-41
31. Grewal D., Hardesty D.M., and Iyer G.R. The effects of buyer identification and purchase timing on consumers' perceptions of trust, price fairness, and repurchase intentions. Journal of Interactive Marketing 18 4 (2004) 87-100
32. Hagel J. Net gain: expanding markets through virtual communities. Journal of Interactive Marketing 13 1 (1999) 55-65
33. Hennig-Thurau T., Gwinner K.P., Walsh G., and Gremler D.D. Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?. Journal of Interactive Marketing 18 1 (2004) 38-52
34. Heyman J.E., Orhun Y., and Ariely D. Auction fever: The effect of opponents and quasi-endowment on product valuations. Journal of Interactive Marketing 18 4 (2004) 7-21
35. Hof R.D. Jeff Bezos' risky bet. Business Week 13 (2006) 52-58 November
36. Iacobucci D., and Arabie P. Recommendation agents on the internet. Journal of Interactive Marketing 14 3 (2000) 2-11
37. Jank W., and Kannan P.K. Dynamic e-targeting using learning spatial choice models. Journal of Interactive Marketing 20 3/4 (2006) 30-42
38. Jensen T., Kees J., Burton S., and Turnipseed F.L. Advertised reference prices in an internet environment: effects on consumer price perceptions and channel search intentions. Journal of Interactive Marketing 17 2 (2003) 20-33
39. Johnson F. Limits on web tracking sought. Wall Street Journal 15 (2008) B11 (July)
40. Kalaignanam K., Kushwaha T., and Varadarajan R. Marketing operations efficiency and the internet: an organizing framework. Journal of Business Research 61 4 (2008) 300-308
41. Kumar V., and Venkatesan R. Who are the multichannel shoppers and how do they perform?: correlates of multichannel shopping behavior. Journal of Interactive Marketing 19 2 (2005) 44-62
42. Lam S.Y., Chau A.W.-L., and Wong T.J. Thumbnails as online product displays: how consumers process them. Journal of Interactive Marketing 21 1 (2007) 36-59
43. Miceli G., Ricotta F., and Costabile M. Customizing customization: a conceptual framework for interactive personalization. Journal of Interactive Marketing 21 2 (2007) 6-25
44. Milne G.R., and Culnan M.J. Strategies for reducing online privacy risks: why consumers read (or don't read) online privacy notices. Journal of Interactive Marketing 18 3 (2004) 15-29
45. Moe W.W. A field experiment to assess the interruption effect of pop-up promotions. Journal of Interactive Marketing 20 1 (2006) 34-44
46. Moe W.W., and Fader P.S. Capturing evolving visit behavior in clickstream data. Journal of Interactive Marketing 18 1 (2004) 5-19
47. Montgomery, Alan L. and Michael D. Smith (accepted for publication), "Prospects for Personalization on the Internet," Journal of Interactive Marketing.
48. Murray, Kyle B. and Gerald Häubl (accepted for publication), "Personalization without Interrogation: Towards More Effective Interactions between Consumers and Feature-Based Recommendation Agents," Journal of Interactive Marketing.
49. Pan X., Ratchford B.T., and Shankar V. Price dispersion on the internet: a review and directions for future research. Journal of Interactive Marketing 18 4 (2004) 116-135
50. Porter M.E. Competitive strategy: techniques for analyzing Industries and Competitors (1988), The Free Press, New York, NY
51. Posselt T., and Gerstner E. Pre-sale vs. post-sale e-satisfaction: Impact on repurchase intention and overall satisfaction. Journal of Interactive Marketing 19 4 (2005) 35-47
52. Punj G.N., and Moore R. Smart versus knowledgeable online recommendation agents. Journal of Interactive Marketing 21 4 (2007) 46-60
53. Quinn C. How leading-edge companies are marketing, selling, and fulfilling over the internet. Journal of Interactive Marketing 13 4 (1999) 39-50
54. Rayport J.F., Jaworski B.J., and Kyung E.J. Best face forward: improving companies' service interfaces with customers. Journal of Interactive Marketing 19 4 (2005) 67-80
55. Redmond W.H. The potential impact of artificial shopping agents in e-commerce markets. Journal of Interactive Marketing 16 1 (2002) 56-66
56. Sawhney M., Verona G., and Prandelli E. Collaborating to create: the internet as a platform for customer engagement in product innovation. Journal of Interactive Marketing 19 4 (2005) 4-17
57. Shankar V., and Malthouse E.C. Moving interactive marketing forward. Journal of Interactive Marketing 20 1 (2006) 2-4
58. Sheehan K.B. An investigation of gender differences in on-line privacy concerns and resultant behaviors. Journal of Interactive Marketing 13 4 (1999) 24-38
59. Sivaramakrishnan S., Wan F., and Tang Z. Giving an "e-human touch" to e-tailing: the moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent. Journal of Interactive Marketing 21 1 (2007) 60-75
60. Smith D., Menon S., and Sivakumar K. Online peer and editorial recommendations, trust, and choice in virtual markets. Journal of Interactive Marketing 19 3 (2005) 15-37
61. Sultan F., and Rohm A.J. The evolving role of the internet in marketing strategy: an exploratory study. Journal of Interactive Marketing 18 2 (2004) 6-19
62. Sun B., Li S., and Zhou C. Adaptive learning and proactive customer relationship management. Journal of Interactive Marketing 20 3/4 (2006) 82-96
63. Thorbjørnsen H., Supphellen M., Nysveen H., and Pederson P.E. Building brand relationships online: a comparison of two interactive applications. Journal of Interactive Marketing 16 3 (2002) 17-34
64. The McKinsey Quarterly. (2007). How businesses are using the Web 2.0: a global survey. March 2007 (Web exclusive. www.mckinseyquarterly.com).
65. The McKinsey Quarterly. (2008). Building the Web 2.0 Enterprise: McKinsey Global Survey Results. August 2008 (Web exclusive. www.mckinseyquarterly.com).
66. Varadarajan R. A two-factor classification of competitive strategy variables. Strategic Management Journal 6 4 (1985) 357-375
67. Varadarajan R., and Yadav M.S. Marketing strategy and the internet: an organizing framework. Journal of the Academy of Marketing Science 30 (2002) 296-312 (Fall)
68. Varadarajan R., Yadav M.S., and Shankar V. First-mover advantage in an internet-enabled market environment: conceptual framework and propositions. Journal of the Academy of Marketing Science 36 3 (2008) 293-308
69. Venkatesh R., and Chatterjee R. Bundling, unbundling, and pricing of multiform products: The case of magazine content. Journal of Interactive Marketing 20 2 (2006) 21-40
70. Verhoef P.C., and Donkers B. The effect of acquisition channels on customer loyalty and cross-buying. Journal of Interactive Marketing 19 2 (2005) 31-43
71. Vesanen J., and Raulas M. Building bridges for personalization: a process model for marketing. Journal of Interactive Marketing 20 1 (2006) 5-20
72. Wang S., Beatty S.E., and Foxx W. Signaling the trustworthiness of small online retailers. Journal of Interactive Marketing 18 1 (2004) 53-69
73. Weathers D., and Makienko I. Assessing the relationships between e-tail success and product and web site factors. Journal of Interactive Marketing 20 2 (2006) 41-54
74. Weinberg B.D. Don't keep your internet customers waiting too long at the (virtual) front door. Journal of Interactive Marketing 14 1 (2000) 30-39
75. Wind J., and Rangaswamy A. Customerization: The next revolution in mass customization. Journal of Interactive Marketing 15 1 (2001) 13-32
76. Xia L., and Monroe K.B. Price partitioning on the internet. Journal of Interactive Marketing 18 4 (2004) 63-73
77. Xing X., Yang Z., and Tang F.-F. A comparison of time-varying online price and price dispersion between multichannel and dotcom DVD retailers. Journal of Interactive Marketing 20 2 (2006) 3-20
78. Yoon S.-J. The antecedents and consequences of trust in online-purchase decisions. Journal of Interactive Marketing 16 2 (2002) 47-63
79. Yadav M.S., and Varadarajan R. Interactivity in the electronic marketplace: an exposition of the concept and implications for research. Journal of the Academy of Marketing Science 33 (2005) 585-603 (Fall)
80. Yadav M.S., and Varadarajan R. Understanding product migration to the electronic marketplace: a conceptual framework. Journal of Retailing 81 2 (2005) 125-140