Transfer from offline trust to key online perceptions: An empirical study

IEEE Transactions on Engineering Management

Volumn 54, Issue 4, 2007, Pages 729-741

  Lee, Kun Chang ^a   Kang, Inwon ^b   McKnight, D Harrison ^c  

^a Sungkyunkwan University   (South Korea)

^b Kyung Hee University   (South Korea)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Banking; Cognitive overhead; Coherence; Customer relationship management; Electronic commerce; Extent of use; Flow; Marketing channel; Online banking; Online trust; Structural assurance; Trust; Trust transfer; Web site satisfaction; Web sites

Indexed keywords

ADMINISTRATIVE DATA PROCESSING; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; ONLINE SYSTEMS; WEBSITES;

CUSTOMER RELATIONSHIP MANAGEMENT; ONLINE BANKING; ONLINE TRUST; TRUST TRANSFER; WEB SITE SATISFACTION;

MANAGEMENT INFORMATION SYSTEMS;

EID: 36248933662     PISSN: 00189391     EISSN: None     Source Type: Journal    
DOI: 10.1109/TEM.2007.906851     Document Type: Article

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