In search of the Internet-banking customer: Exploring the use of decision styles

International Journal of Contemporary Hospitality Management

Volumn 22, Issue 7, 2010, Pages 484-503

  Durkin, Mark ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Banking; Consumer behaviour; Decision making; Internet; Internet marketing

Indexed keywords

EID: 77957880479     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320410567917     Document Type: Article

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