The impact of Web quality and playfulness on user acceptance of online retailing

Information and Management

Volumn 44, Issue 3, 2007, Pages 263-275

  Ahn, Tony ^a   Ryu, Seewon ^b   Han, Ingoo ^a  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

^b Inje Institute of Advanced Studies   (South Korea)

Author keywords

Online retailing; Playfulness; Service quality; Technology acceptance model; Web quality

Indexed keywords

QUALITY OF SERVICE; RETAIL STORES; USER INTERFACES; WEB SERVICES;

ACCEPTANCE MODELS; ONLINE RETAILING; PLAYFULNESS; SERVICE QUALITY; WEB QUALITY;

ONLINE SYSTEMS;

EID: 34248145519     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2006.12.008     Document Type: Article

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