Critical marketing studies: Logical empiricism, 'critical performativity' and marketing practice

Marketing Theory

Volumn 10, Issue 2, 2010, Pages 210-222

  Tadajewski, Mark ^a  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

Critical marketing; Critical marketing studies; Logical empiricism; Marketing management; Marketing practice; Marketing theory

Indexed keywords

EID: 77953368985     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593110366671     Document Type: Article

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