A new world of literacy, information technologies, and the incorporeal selves: Implications for macromarketing thought

Journal of Macromarketing

Volumn 28, Issue 4, 2008, Pages 381-396

  Fýrat, Fuat A ^a   Vicdan, Handan ^a  

^a UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

(dis)embodied self; Engaging paradoxes; New literacy; The Internet

Indexed keywords

EID: 55849116729     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146708325385     Document Type: Article

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