Reframing critical marketing

Journal of Marketing Management

Volumn 25, Issue 7-8, 2009, Pages 681-696

  Shankar, Avi ^a  

^a UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Critical marketing; Michael Burawoy; Pragmatic epistemology

Indexed keywords

EID: 77953388717     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X471569     Document Type: Article

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