Towards a critical multicultural marketing theory

Marketing Theory

Volumn 2, Issue 2, 2002, Pages 207-236

  Burton, Dawn ^a  

^a UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

critical theory; ethnicity; marketing research; marketing theory; multicultural marketing

Indexed keywords

EID: 84992784511     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310222004     Document Type: Article

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