Critical marketing in the classroom: Possibilities and challenges

Marketing Intelligence & Planning

Volumn 17, Issue 7, 1999, Pages 344-353

  Catterall, Miriam ^a   Maclaran, Pauline ^b   Stevens, Lorna ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Education; Marketing research; Marketing theory

Indexed keywords

EID: 84986103664     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910301205     Document Type: Review

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