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Volumn , Issue , 2012, Pages

Introduction: Defining the field of critical marketing
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EID: 84905602580     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080549767     Document Type: Editorial
Times cited : (4)

References (21)
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    • Belk, R.W.1
  • 5
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    • Critical marketing theory
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    • Ideology, hegemony and accounting discourse: A case study of the National Union of Journalists
    • Cooper, C. (1995). 'Ideology, hegemony and accounting discourse: a case study of the National Union of Journalists'. Critical Perspectives on Accounting, 6, 175-209.
    • (1995) Critical Perspectives on Accounting , vol.6 , pp. 175-209
    • Cooper, C.1
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    • Liberatory postmodernism and the reenchantment of consumption
    • December
    • Firat, A.F. and Venkatesh, A. (1995). 'Liberatory postmodernism and the reenchantment of consumption'. Journal of Consumer Research, 22(December), 239-267.
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  • 13
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    • At the critical moment: Conditions and prospects of critical management studies
    • Fournier, V. and Grey, C. (2000). 'At the critical moment: conditions and prospects of critical management studies'. Human Relations, 53(1), 7-32.
    • (2000) Human Relations , vol.53 , Issue.1 , pp. 7-32
    • Fournier, V.1    Grey, C.2
  • 14
    • 33847090984 scopus 로고    scopus 로고
    • Theory, ethical critique and the experience of marketing
    • In D. Brownlie, M. Saren, R. Wensley and R. Whittington (eds), London: Sage
    • Hetrick, W.P. and Lozada, H.R. (1999). 'Theory, ethical critique and the experience of marketing'. In D. Brownlie, M. Saren, R. Wensley and R. Whittington (eds), Rethinking Marketing. London: Sage.
    • (1999) Rethinking Marketing.
    • Hetrick, W.P.1    Lozada, H.R.2
  • 16
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    • Contemporary models of management education in the UK
    • Holman, D. (2000). 'Contemporary models of management education in the UK'. Management Learning, 32(2), 197-217.
    • (2000) Management Learning , vol.32 , Issue.2 , pp. 197-217
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  • 17
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    • Sustainable communication and the dominant social paradigm: Can they be integrated?
    • Kilbourne, E.E. (2004). 'Sustainable communication and the dominant social paradigm: can they be integrated?.' Marketing Theory, 4(3), 187-208.
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    • Kilbourne, E.E.1
  • 20
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    • The critical imagination: Emancipatory interests in consumer research
    • September
    • Murray, J.B. and Ozanne, J.L. (1991). 'The critical imagination: emancipatory interests in consumer research'. Journal of Consumer Research, 18(September), 129-144.
    • (1991) Journal of Consumer Research , vol.18 , pp. 129-144
    • Murray, J.B.1    Ozanne, J.L.2
  • 21
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    • Irwin, Homewood, IL. Berger, J. (1973). Ways of Seeing. New York: Viking
    • Smith, N.C. and Quelch, J.A. (1993). Ethics in Marketing. Irwin, Homewood, IL. Berger, J. (1973). Ways of Seeing. New York: Viking.
    • (1993) Ethics in Marketing
    • Smith, N.C.1    Quelch, J.A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.