How advertising practitioners view ethics : Moral muteness, moral myopia, and moral imagination

Journal of Advertising

Volumn 33, Issue 2, 2004, Pages 7-24

  Drumwright, Minette E ^a   Murphy, Patrick E ^b  

^a UNIVERSITY OF TEXAS   (United States)

^b UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042528421     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639158     Document Type: Article

References (86)

1. Advertising Age (1988), “Industry Ethics Are Alive, ” 59 (April 18), 88.
2. Aristotle A. (1962), Nicomachean Ethics, New York: Macmillan.
3. Arnould, Eric J., and Linda L. Price (1993), “River Magic: Extraordinary Experience and the Extended Service Encounter, ” Journal of Consumer Research, 20 (June), 24-45.
4. Bird, Frederick B. (1996), The Muted Conscience: Moral Silence and the Practice of Business Ethics, Westport, CN: Quorum Books.
5. Bird, Frederick B. (2002), The Muted Conscience: Moral Silence and the Practice of Business Ethics, rev. ed., Westport, CN: Quorum Books.
6. Bird, Frederick B., and James A. Waters (1989), “The Moral Muteness of Managers, ” California Management Review, 32 (Fall), 73-88.
7. Bishop, F. P. (1949), The Ethics of Advertising, Bedford Square, UK: Robert Hale.
8. Bonoma, Thomas V. (1985), “Case Research in Marketing: Opportunities, Problems, and a Process, ” Journal of Marketing Research, 22 (May), 199-208.
9. Braybrooke, David (1965), Philosophical Problems of the Social Sciences, New York: Macmillan.
10. Brenkert, George G. (1998), “Ethics in Advertising: The Good, the Bad, and the Church, ” Journal of Public Policy and Marketing, 17 (Fall), 325-331.
11. Central Hudson Gas v. Public Service Commission, 447 U.S. 557 (1980).
12. Chen, Amber Wenling, and Jeanne Mei-Chi Liu (1998), “Agency Practitioners’ Perceptions of Professional Ethics in Taiwan, ” Journal of Business Ethics, 17 (January), 15-23.
13. Cunningham, Peggy H. (1999), “Ethics of Advertising, ” in The Advertising Business, John Phillip Jones, ed., Thousand Oaks, CA: Sage, 499-513.
14. Davis, Joel J. (1994), “Ethics in Advertising Decisionmaking: Implications for Reducing the Incidence of Deceptive Advertising, ” The Journal of Consumer Affairs, 28 (Winter), 380-402.
15. DeGeorge, Richard T. (1999), Business Ethics, 5th ed., Upper Saddle River, NJ: Prentice Hall.
16. Dexter, Lewis Anthony (1970), Elite and Specialized Interviewing, Evanston, IL: Northwestern University Press.
17. Dougherty, Deborah (1990), “Understanding New Markets for Products, ” Strategic Management Journal, 11 (January), 59-78.
18. Dougherty, Deborah (1992), “Interpretive Barriers to Successful Product Innovation in Large Firms, ” Organizational Science, 3 (May), 179-202.
19. Drumwright, Minette E. (1993), “Ethical Issues in Advertising and Sales Promotion, ” in Ethics in Marketing, N. Craig Smith and John A. Quelch, eds., Homewood, IL: Irwin.
20. Drumwright, Minette E. (1994), “Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion, ” Journal of Marketing, 58 (July), 1-19.
21. Drumwright, Minette E. (1996), “Company Advertising with a Social Dimension: The Role of Noneconomic Criteria, ” Journal of Marketing, 60 (October), 71-88.
22. Dunfee, Thomas W., N. Craig Smith, and William T. Ross, Jr. (1999), “Social Contracts and Marketing Ethics, ” Journal of Marketing, 63 (July), 14-32.
23. Eisenhardt, Kathleen M. (1989), “Building Theory from Case Study Research, ” Academy of Management Review, 14 (October), 532-550.
24. Federal Trade Commission (1980), “Guides Concerning Use of Endorsements and Testimonials in Advertising, ” 16CFR 255, available at www.ftc.gov/bcp/guides/endorse.htm (accessed April 14, 2004).
25. Ferrell, O. C., Mary Zey-Ferrell, and Dean Krugman (1983), “Comparisons of Predictors of Ethical and Unethical Behaviors Among Corporate and Advertising Agency Managers, ” Journal of Macromarketing, 3 (Spring), 19-27.
26. Fielding, Nigel G., and Jane L. Fielding (1986), Linking Data, Newbury Park, CA: Sage.
27. Galbraith, John Kenneth (1958), The Affluent Society, Boston: Houghton Mifflin.
28. Galbraith, John Kenneth (1967), The New Industrial State, Boston: Houghton Mifflin.
29. Golden-Biddle, Karen, and Karen Locke (1993), “Appealing Work: An Investigation of How Ethnographic Texts Convince, ” Organization Science, 4 (November), 595-616.
30. Gulas, Charles S., and Kim McKeage (2000), “Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery, ” Journal of Advertising, 29 (Summer), 17-28.
31. Hartman, Edwin M. (1994), “The Commons and the Moral Organization, ” Business Ethics Quarterly, 4 (July), 253-270.
32. Hartman, Edwin M. (1996), Organizational Ethics and the Good Life, New York: Oxford University Press.
33. Hofstede, Geert H. (1980), Culture’s Consequences, International Differences in Work-Related Values, Beverly Hills, CA: Sage.
34. Hofstede, Geert H. (1983), “The Cultural Relativity of Organizational Practices and Theories, ” Journal of International Business Studies, 14 (Fall), 75-89.
35. Hunt, Shelby D., and Lawrence B. Chonko (1987), “Ethical Problems of Advertising Agency Executives, ” Journal of Advertising, 16 (4), 16-24.
36. Hunt, Shelby D., V. R. Wood, and Lawrence B. Chonko (1989), “Corporate Ethical Values and Organizational Commitment in Marketing, ” Journal of Marketing, 53 (July), 79-90.
37. Hyman, Michael R., Richard Tansley, and James W. Clark (1994), “Research on Advertising Ethics: Past, Present, and Future, ” Journal of Advertising, 23 (3), 5-15.
38. James, E. Lincoln, Cornelius B. Pratt, and Tommy V. Smith (1994), “Advertising Ethics: Practitioner and Student Perspectives, ” Journal of Mass Media Ethics, 9 (2), 69-83.
39. Johnson, Mark (1993), Moral Imagination: Implications of Cognitive Science for Ethics, Chicago: University of Chicago Press.
40. King, Nigel (1994), “The Qualitative Research Interview, ” in Qualitative Methods in Organizational Research: A Practical Guide, Catherine Cassell and Gillian Symon, eds., Thousand Oaks, CA: Sage.
41. Kohlberg, Lawrence (1967), “Moral and Religious Education in the Public Schools: A Developmental View, ” in Religion and Public Education, Theodor R. Sizer, ed., Boston: Houghton Mifflin.
42. Kohlberg, Lawrence (1971), “From Is to Ought, ” in Cognitive Development and Epistemology, Theodore Mischel, ed., New York: Academic Press.
43. Kohlberg, Lawrence (1984), The Psychology of Moral Development, San Francisco: Harper and Row.
44. Kover, Arthur J. (1995), “Copywriters’ Implicit Theories of Communication: An Exploration, ” Journal of Consumer Research, 21 (March), 596-611.
45. Lantos, Geoffrey P. (1987), “Advertising: Looking Glass or Molder of the Masses?” Journal of Public Policy and Marketing, 6, 104-128.
46. LaTour, Michael S., and Tony L. Henthorne (1994), “Ethical Judgments of Sexual Appeals in Print Advertising, ” Journal of Advertising, 23 (3), 81-90.
47. Leiser, Burton (1979), “Beyond Fraud and Deception: The Moral Uses of Advertising, ” in Ethical Issues in Business, Thomas Donaldson and Patricia Werhane, eds., Englewood Cliffs, NJ: Prentice-Hall, 59-66.
48. Levitt, Theodore (1960), “Marketing Myopia, ” Harvard Business Review, 38 (July/August), 45-56.
49. Levitt, Theodore (1986), The Marketing Imagination: New, Expanded Edition, New York: Free Press.
50. Liquormart, Inc. v. Rhode Island, 517 U.S. 484 (1996).
51. Marshall, Catherine, and Gretchen B. Rossman (1989), Designing Qualitative Research, Newbury Park, CA: Sage.
52. McCracken, Grant D. (1988), The Long Interview, Newbury Park, CA: Sage.
53. Miles, Matthew B., and A. Michael Huberman (1994), Qualitative Data Analysis, 2nd ed., Newbury Park, CA: Sage.
54. Moon, Young Sook, and George R. Franke (2000), “Cultural Influences on Agency Practitioners’ Ethical Perceptions: A Comparison of Korea and the U.S., ” Journal of Advertising, 29 (Spring), 51-65.
55. Moriarity, Roland T. (1983), Industrial Buying Behavior, Lexington, MA: Lexington Books.
56. Murphy, Patrick E. (1998a), Eighty Exemplary Ethics Statements, Notre Dame, IN: University of Notre Dame Press.
57. Murphy, Patrick E. (1998b), “Ethics in Advertising: Review, Analysis, and Suggestions, ” Journal of Public Policy in Marketing, 17 (Fall), 316-319.
58. Nahser, F. Byron (1997), Learning to Read the Signs, Woburn, MA: Butterworth-Heinemann.
59. Nesteruk, Jeffrey (1996), “Law, Virtue, and the Corporation, ” American Business Law Journal, 33 (Spring), 473-487.
60. Piaget, Jean (1965), The Moral Development of the Child, New York: Free Press.
61. Piper, Thomas R., Mary C. Gentile, and Sharon Daloz Parks (1993), Can Ethics Be Taught? Boston: Harvard Business School Press.
62. Pollay, Richard W. (1986), “The Distorted Mirror: Reflections on the Unintended Consequences of Advertising, ” Journal of Marketing, 50 (April), 18-36.
63. Pontifical Council for Social Communications (1997), Ethics in Advertising, Vatican City: Vatican Documents.
64. Pratt, Cornelius B., and E. Lincoln James (1994), “Advertising Ethics: A Contextual Response Based on Classical Ethical Theory, ” Journal of Business Ethics, 13 (June), 455-568.
65. Preston, Ivan (1994), The Tangled Web They Weave, Madison: University of Wisconsin Press.
66. Preston, Ivan (1996), The Great American Blow-Up: Puffery in Advertising and Selling, Madison: University of Wisconsin Press.
67. Prosser, William (1984), Handbook of the Law of Torts, 5th ed., St. Paul: West.
68. Rangan, V. Kasturi (1989), “The Smoke Wars: The Case for and Against the Cigarette Industry, ” case no. 9-590-040, Boston: Harvard Business School Press.
69. Rest, James R. (1984), “The Major Components of Morality, ” in Morality, Moral Behavior, and Moral Development, W. Kurtines and J. Gewirtz, eds., New York: Wiley.
70. Rest, James R. (1986), Moral Development: Advances in Research and Theory, New York: Praeger.
71. Rest, James R. (1994), “Theory and Research, ” in Moral Development in the Professions: Psychology and Applied Ethics, James R. Rest and Darcia Narvaez, eds., Hillsdale, NJ: Lawrence Erlbaum.
72. Rotzoll, Kim B., and Clifford G. Christians (1980), “Advertising Agency Practitioners’ Perceptions of Ethical Decisions, ” Journalism Quarterly, 57 (Autumn), 425-431.
73. Santilli, Paul (1983), “The Informative and Persuasive Functions of Advertising: A Moral Appraisal, ” Journal of Business Ethics, 2 (February), 27-33.
74. Schwartzman, Helen B. (1993), Ethnography in Organizations, Newbury Park, CA: Sage.
75. Solomon, Robert C. (1992), Ethics and Excellence, New York: Oxford University Press.
76. Solomon, Robert C. (1999), A Better Way to Think About Business, New York: Oxford University Press.
77. Spiggle, Susan (1994), “Analysis and Interpretation of Qualitative Data in Consumer Research, ” Journal of Consumer Research, 21 (December), 491-503.
78. Stern, Louis W., and Thomas L. Eovaldi (1984), Legal Aspects of Marketing Strategy: Antitrust and Consumer Protection Issues, Englewood Cliffs, NJ: Prentice Hall.
79. Strauss, Anselm L. (1990), Qualitative Analysis for Social Scientists, Cambridge: Cambridge University Press.
80. Tinkham, Spencer F., and Ruth Ann Waver-Larisay (1994), “Ethical Judgments of Political Television Commercials as Predictors of Attitude Toward the Ad, ” Journal of Advertising, 23 (September), 43-57.
81. Triese, Debbie, Michael F. Weigold, Jenneane Conna, and Heather Garrison (1994), “Ethics in Advertising: Ideological Correlates of Consumer Perceptions, ” Journal of Advertising, 23 (September), 59-69.
82. Waide, John (1987), “The Making of Self and World in Advertising, ” Journal of Business Ethics, 6 (February), 73-79.
83. Wallendorf, Melanie, and Merrie Brucks (1993), “Introspection in Consumer Research: Implementation and Implications, ” Journal of Consumer Research, 20 (December), 339-359.
84. Werhane, Patricia H. (1999), Moral Imagination and Management Decision-Making, New York: Oxford University Press.
85. Woodruff, Paul (2001), Reverence: Renewing a Forgotten Virtue, New York: Oxford University Press.
86. Workman, John P., Jr. (1993), “Marketing’s Limited Role in New Product Development in One Computer System Firm, ” Journal of Marketing Research, 30 (November), 405-421.