Praxis or performance: Does critical marketing have a gender blind-spot?

Journal of Marketing Management

Volumn 25, Issue 7-8, 2009, Pages 713-728

  Maclaran, Pauline ^a   Miller, Caroline ^b   Parsons, Elizabeth ^b   Surman, Emma ^b  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b KEELE UNIVERSITY   (United Kingdom)

Author keywords

Critical marketing; Embodiment; Feminism; Gender; Performance

Indexed keywords

EID: 79958090078     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X471587     Document Type: Article

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