Critical marketing – marketing in critical condition

The SAGE Handbook of Marketing Theory

Volumn , Issue , 2009, Pages 127-150

  Firat, A Fuat ^a   Tadajewski, Mark ^b  

^a UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

^b UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84949740117     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446222454.n8     Document Type: Chapter

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